Sector
Real Estate.
Local SEO for real estate agents, teams, and brokerages — neighborhood deep dives, IDX-aware site architecture, GBP service-area tuning.
Real estate SEO is a neighborhood game. "Homes for sale in <neighborhood>" is the highest-intent term in the funnel; everything else is supporting infrastructure. Most agents and teams skip the neighborhood landing page entirely or run thin IDX pages with no narrative. The lane is wide open for agentic content production at the neighborhood-by-neighborhood level.
What your audience is searching
- homes for sale in <neighborhood>
- <neighborhood> real estate agent
- best schools in <neighborhood>
- <neighborhood> housing market
- moving to <city> guide
What's different about Real Estate SEO
Neighborhood content is the funnel. IDX pages can't rank on their own. Schema is missing across 80%+ of agent sites. Brokerage-mandated chrome often hurts technical SEO.
What we'd prioritize
The wins we actually pursue for Real Estate clients
Opportunity 1
Per-neighborhood landing pages with market data
Agent ingests MLS / broker market reports, drafts a neighborhood landing page with embedded charts, school data, and historical price context. Human reviewer fact-checks; publishes monthly.
Opportunity 2
Moving / relocation guides
"Moving to Irvine from <city>" or "moving to <neighborhood> with school-age kids." Each one ranks for years and converts on top-of-funnel intent. Agent drafts; human polishes.
Opportunity 3
Agent profile + GBP optimization
Agent (the AI kind) drafts a structured profile per real-estate agent (the human kind) — service area, specializations, languages, recent sales. GBP service-area tuned to the actual neighborhoods worked.
Opportunity 4
Site architecture audit + IDX cleanup
Most agent sites run IDX as a subdomain or iframe with broken canonicals. We restructure for clean canonicals + Schema.org RealEstateListing markup where IDX vendor allows.
Which agents do this
The agents that draft Real Estate work
Each row is a real agent on our stack — its output is what queues up for the human reviewer.
| Agent | Output |
|---|---|
| Audit agent | Per-agent site technical SEO + Core Web Vitals audit |
| Content agent | Neighborhood + moving-guide landing-page drafts |
| Market-data agent | Monthly per-neighborhood market summary draft from MLS / public data |
| GBP agent | Per-agent GBP service-area + specialty + Q&A drafts |
How we'd position it on the first call
Brokerages give you a template site you can't really change. We layer the neighborhood content + GBP + schema on top — which is where the organic wins actually come from anyway.
Ready to see what we'd build for your real estate business?
Free audit. We'll come back with the actual scoped plan — opportunities, agent assignments, and a 90-day rough trajectory.
Request my audit →